Please enable JavaScript to view this content.
Tap here to open the site navigation.
Portfolio
Freelance
Playground
Resume Opens External Link in a new Window or Tab

Email

Close

The Young Ones - Burger King

The Edible Coupon

The U.S. prints more than 330 Billion Coupons every year. It’s Time to get rid of all of them in the name of our planet. We want to challenge the way people receive and utilize their coupons on the Burger King app.

Problem

While apps are dominating consumers’ digital media habits, it is tough to convince people to try new ones.

New apps did you download in 2019
None
1-10
10+
Positive attitute towards downloading new apps (by age)
18-34
35-54
55+
The data almost makes it seem like there’s not much point in trying to create apps for anyone but millennials, as they’re the only group willing to adopt a new app.

We want waken the hunger of all demographics of Burger King customers to try something new

A special AR trigger code, similar to a QR code, is branded onto the top bun of every whopper, chicken sandwich, and impossible burger which needs to be scanned to enter the digital World of Burger King.

No Waste Left Behind

Each new coupon code is saved into the Burger King app, whereas the physical is eaten.

The more Burgers the user scans, the more and better mobile coupons, and the higher the chance to win prizes such as free treats.

Julian Brueggemann
Designer

Lindsey Pak
Designer

Brendan Mansfield
Designer

Jesse Skupa
Voice Actor

Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.

Last Updated: May 17, 2020